Vapour Cover (Formerly E-Cigarette Insurance) is one of the UK’s most successful and prominent insurers of manufacturers and retailers of E-Cigarettes and accessories. As an emerging market with multiple risk factors involved across the industry, this specialist insurance market meant Vapour Cover was well placed to offer a competitive, easy to understand policy for a product that other insurers were unsure about.
Vapour Cover asked us to create both a unique brand identity and a crisp, clean and informative website that made the process of acquiring quotes and getting further information, straight forward.
We responded with a friendly, approachable brand identity that clearly highlighted the purpose of the business, whilst being compliant with the strict regulations of Vapour Cover’s underwriters.
The brand identity and website have been well received by both Vapour Cover and their clients, with a simple, no-fuss design with clear navigation and an SEO-led layout and code.
We continue to work closely with Vapour Cover across their various projects and marketing efforts.