Total Onsite Coatings
A fresh rebrand for the specialists in a fresh coat of paint

The Business

Total Onsite Coatings provide a unique UPVC Restoration service, that saves the cost, inconvenience and upheaval caused by a full replacement of UPVC windows and doors, by simply respraying with a specialised paint system. This not only improves the look of the UPVC but also allows a huge range of colours.

Total Onsite Coatings had, for many years, been working predominantly as a subcontractor, however the time was right to start creating their own client base.

The Project

We were asked to help create a brand identity that would not only improve their appearance with their existing clients, but also appeal to business and residential customers.

For business customers, case studies were an appropriate marketing tool to assist in the understanding of the services Total Onsite Coatings could provide, but for residential customers, we decided that we needed something more interactive to generate a low-level commitment-to-contact, right on the website.

For this reason, we developed a colour selector, so the clients could visualise colours that worked together on a mockup house, with a huge range of colours to choose from.

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The Solution

We worked hard to develop a brand identity that was not only bold, professional and striking, but also appealed to both business and residential markets. This branding was carried through into print media, marketing and of course, the brand new, fully responsive website.

The new site was designed to be simple to understand, with clearly differentiated Home/Business sections, allowing fast and simple navigation.

The marketing materials we produced have been distributed to over 20,000 homes in the immediate area and the website has gained significant traction through direct referral and organic search.