Barlows Aquatics have been trading in the North West for over 20 years, offering the very best advice, products and service to amateur and professional fish keepers alike. Barlow’s also manufacture custom aquariums on site in their expansive Accrington premises.
Barlows approached us to help them move their already successful local business online, to offer their unique products such as BD Trading Aquarium Sand, to a much wider market. The new website had to be easy to use for both customers and staff alike, whilst ensuring fast load times, a strong ethos on the history of the business and it’s reputation for exceptional service.
One of the challenges, was creating an online store to showcase a range of products, but remove the ability to buy straight away for items with a more complex shipping procedure.
We responded with a brand new website, brand identity and design structure for marketing communications, that featured a custom made sculpture of a fish, owned by Giles Barlow himself.
The website features a full inventory management system with simple stock check-in procedure and reconciled inventory updates across multiple platforms. The site also includes a quotation system, allowing more complicated products to be added to a quote, then quoted manually by the team, and sent back to the customer to accept payment online as normal.
We look forward to working with the team at Barlows across their future marketing requirements.